The True Story Behind Beyoncé’s “Cowboy Carter” Album


Denim Delight: Beyoncé’s New Song Drives Levi’s to an Uptrend

LA News Center reports that Levi Strauss & Co. stock soared by an impressive 20% on Thursday, largely attributed to a surge in enthusiasm sparked by the release of Beyoncé’s latest song, “Levis Jeans.”

The track, part of Beyoncé’s thrilling new country album “Cowboy Carter,” is a captivating duet featuring rap artist Post Malone and features multiple mentions of the iconic Levi’s brand.

Michelle Gass, CEO of Levi Strauss & Co., attributes the remarkable stock surge to the denim trend and Levi’s global resurgence:

“It’s a testament to the resurgence of denim’s popularity and Levi’s standing as a powerful brand on the world stage.”

The release of “Cowboy Carter” offers a captivating mix of 27 country-infused tracks, graced by guest appearances from country music legends like Willie Nelson, Miley Cyrus, and Dolly Parton. Parton’s timeless classic “Jolene” is one of two covers featured on the album.

A Glimpse into Beyoncé’s Inspiration for “Cowboy Carter”

In a recent interview, Beyoncé shared her source of inspiration behind her latest musical venture:

“Country music has always had a special place in my heart. It’s a genre that celebrates stories, authenticity, and resilience – qualities I deeply admire.”

Levi’s Stock Takes a Slight Dip

While Levi’s stock experienced an initial upward trajectory, it retreated slightly on Friday afternoon, registering a 1.4% decrease, settling at .69 per share. Despite this minor dip, the company’s overall performance remains robust.


The release of Beyoncé’s “Cowboy Carter” album has not only captivated music lovers but has also had a profound impact on the fashion industry. Levi’s stock surge is a testament to the power of music and the continuing relevance of the denim brand.

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