Tiger Woods Parts Ways with Nike After 27 Years: What’s Next for the Golf Legend?


Tiger Woods ends 27-year partnership with Nike

Tiger Woods, the legendary golfer, has announced the end of his 27-year partnership with Nike. In a statement on social media, Woods expressed his gratitude to Nike founder Phil Knight, as well as the company’s employees and fellow athletes he had the pleasure of working with throughout his career.

Tiger Woods during the pro-am as a preview for the Hero World Challenge at Albany Golf Course in Nassau on Nov. 29, 2023.
David Cannon | Getty Images

A Business Decision

According to Mark Steinberg, Woods’ longtime agent, the golfer made a business decision not to renew his contract with Nike. Speculation about their potential split had been circulating for months, and Nike confirmed the news on Instagram with a picture of Woods in his iconic red polo, stating, “It was a hell of a run.”

In their statement, Nike expressed their gratitude for the partnership, acknowledging Woods’ impact on the sport of golf and his ability to inspire generations of people worldwide. While there is no information yet about Woods’ plans for future endorsements, he assured his fans that there would be another chapter in his career.

Potential Endorsement Deals

One potential endorsement deal that has been speculated upon is with On Running, the Swiss brand that tennis star Roger Federer joined after leaving Nike. However, On Running’s co-CEO, Marc Maurer, dismissed the rumors, stating that they hope Woods finds a great new partner, but it won’t be them.

Another possibility could be TaylorMade, the golf club and equipment maker that Woods has been using since 2017. However, TaylorMade clarified that their relationship with Woods is limited to equipment and declined to comment further on the matter.

The Impact on Nike

The news of Woods’ departure from Nike is not expected to have a significant effect on the brand. Rumors about the split had been circulating for months, and analysts believe that Nike will continue to secure endorsements with other top athletes in the future.

Nike has been gradually scaling back its involvement in golf for years, as it was not a major source of revenue for the company. In 2016, Nike announced that it would no longer produce golf equipment. However, Woods’ association with the brand brought significant exposure and financial gain. Over his career, Woods reportedly earned 0 million from his partnership with Nike.

Tiger Woods: A Valuable Asset

According to Eric Smallwood, founder of Apex Marketing, when Woods competes in a four-round tournament, he provides Nike with million to million worth of exposure. Even when Woods switched from Nikes to FootJoy shoes during the 2023 Masters, he gave the brand .2 million worth of exposure.

Smallwood also noted that Woods provides more exposure for Nike than basketball star LeBron James due to the longer duration of golf games compared to basketball games. Golfers have a longer presence on the course, creating more opportunities for brand exposure.

In conclusion, Tiger Woods’ 27-year partnership with Nike has come to an end. While the news may not have a significant impact on Nike, it marks the beginning of a new chapter for Woods. Fans eagerly await his next move and potential endorsements, as he continues to inspire and redefine the sport of golf.