Why India’s SUV Craze is Driving Auto Sales to Record Heights


Maruti Suzuki, Tata Motors, and Mahindra & Mahindra reported higher car sales in March.

A March Upward: Auto Sales Soar

Monthly data released by India’s leading automakers, including Maruti Suzuki, Tata Motors, and Mahindra & Mahindra, paints a picture of robust growth, setting a record-breaking end to the 2024 fiscal year. These monthly sales figures, known as wholesale numbers, serve as a reliable barometer of private consumption in India, with the auto sector holding a significant influence in the country’s economic development.

Fueling the Surge: SUVs Rule the Road

The past year has witnessed a sustained surge in demand for premium sport utility vehicles (SUVs). This trend continued into 2024, with utility vehicles commanding a staggering 60% of total passenger vehicle sales in the period from April 2023 to February 2024. The appeal of SUVs lies in their spacious interiors, versatile performance, and elevated driving experience.

Hatchback Haven: Discounts Spur Sales

While entry-level car sales faced challenges last year, automakers have responded strategically with generous discounts to revitalize demand. This incentive-led approach has achieved positive results, bolstering sales in the hatchback segment. Marketers are employing innovative strategies and competitive pricing to attract customers in this value-sensitive segment.

Two-Wheelers Accelerate: Rural Resurgence and Premium Battles

The two-wheeler market has also exhibited positive momentum, with product launches and growing rural demand driving sales. However, competition in the high-end segment remains intense, as manufacturers strive to outmaneuver each other with cutting-edge designs and technological advancements.

India’s Auto Sector: A Growth Engine

The robust performance of the Indian auto industry underscores its importance as a pillar of economic expansion. With record-breaking monthly sales and a buoyant market outlook, the auto sector is poised to continue its dynamic growth trajectory, contributing significantly to India’s economic resurgence. As demand for vehicles remains strong and automakers innovate to meet evolving consumer preferences, the future of the Indian auto industry appears bright and promising.

Data sourced from: cnbc.com