X Rewards Influencers with Free Premium Features in Bid to Boost Subscriptions


As part of its plan to reward highly influential members on its platform, X, the brainchild of Elon Musk, has begun rolling out exclusive premium features including the coveted blue check verification badge. This move reflects an effort by the company to recognize and support individuals with a strong presence and impact on the platform.

**Tiered Subscription Model**

People walk in front of a X sign posted outside the company's Chicago office.

X Premium is a paid subscription service offering a range of exclusive perks, including blue checkmarks. Subscriptions are organized into three levels: Basic, Premium, and Premium+. Users subscribing to any tier enjoy privileges not available to non-subscribers. Basic subscriptions start at per year in the U.S., while Premium+ comes in at 8 annually.

**Exclusive Premium Features**

Last week, Musk announced that accounts with over 2,500 verified followers would receive complimentary Premium subscriptions, while those with over 5,000 followers would be upgraded to Premium+ for free. Many users, including CNBC reporters, have received notifications granting them complimentary subscriptions as influential members of the X community.

The company reserves the right to revoke premium subscriptions at its sole discretion. Notably, X introduced subscriptions to bolster its advertising revenue, facing a decline in advertiser spending due to concerns raised by Musk’s controversial takeover of the platform.

**Uncertain Future for Complimentary Features**

  1. It remains unclear for how long users will have access to these free premium features.
  2. It is also not known whether users will be able to opt out of the complimentary subscriptions.

X has not yet responded to CNBC’s request for comment via its automated system.

Data sourced from: cnbc.com