Imagine having the means to privatize iconic landmarks such as Versailles for an intimate dinner with candlelight flickering overhead. For the ultra-affluent, this is the epitome of luxury living, meticulously orchestrated by individuals like Jaclyn Sienna India.
India is the visionary behind Sienna Charles, an exclusive travel agency catering to the whims of the wealthiest clientele, curating million-dollar itineraries that span the globe. Her recent exposé in an interview with The Cut sheds light on the extraordinary demands and lavish lifestyles of her billionaire patrons.
The Bespoke Services of Sienna Charles
Sienna Charles offers bespoke services tailored to the discerning tastes of its elite membership. For an annual fee of ,000, clients enjoy unlimited travel and dining reservations. An enhanced lifestyle package, priced at 0,000 a year, extends the indulgence to include “spa appointments, house staff recruitment, assistance with home gym construction, and essentially anything else they require,” as India explains.
Unveiling the Luxurious Travel Habits of the Super Rich
India unveils the secrets of her clientele’s indulgence, revealing the extraordinary lengths they go to for unparalleled comfort and exclusivity.
1. Rise of Yachts over Penthouse Suites
India’s client base primarily comprises former finance professionals between the ages of 55 and 75 residing in New York City. However, she has recently observed a surge of interest from affluent individuals based in Dallas, Los Angeles, and the technology industry in their 40s and 50s.
While these discerning travelers are accustomed to booking hotel suites that fetch ,000 per night, this practice is slowly becoming passé. Instead, they seek accommodations in exclusive villas or luxurious yachts owned and managed by fellow billionaires.
According to India, “[The owners] customize every aspect, meticulously select and train their staff to meet otherworldly expectations.” This level of personalization allows her clients to “completely unwind, knowing that the staff anticipates and delivers excellence at every turn.”
2. The Art of Luggage-Free Travel
Contrary to the common traveler’s experience, the affluent elite have no concerns about airline baggage fees. India explains that their suitcases are simply shipped ahead, arriving at their destination with ease, thanks to the convenience of FedEx labels.
3. Dining in Private Oases
Despite access to the finest dining establishments, India reveals that many of her clients refrain from venturing out for meals when traveling. Instead, they rely on their personal chefs who travel alongside them to prepare their meals and cater to their dietary and health requirements. As India notes, “[They] may have limitless wealth, but they value consistency and routine wherever they go.”
4. A Quest for Unique Experiences
When asked about the summer travel preferences of her billionaire clientele, India notes a shift away from popular destinations like Capri towards more exclusive experiences.
“They’re setting sail along the Sardinian coast or exploring hidden islands in Sicily,” she reveals. Their travel requests may be specific, such as a family trip to Rome within a particular timeframe. However, they often provide general ideas and seek assistance with the intricate details. India cites an example, “One tech billionaire simply expressed their desire to visit Europe in August for nine days as a couple, without their children. That’s all the information they gave.”
For those with more modest means, India’s advice is to avoid destinations favored by celebrities and influencers and recognize that their experiences may differ significantly from those of the super rich.
“For instance,” she explains, “The Hamptons are a delightful escape if you have access to a private residence with a pool and beach privileges. However, as an outsider staying in a hotel, navigating traffic and securing restaurant reservations can be futile if you don’t have the connections.”
Embracing the Extraordinary
As you navigate the world of travel and lifestyle planning, consider the extraordinary demands of the ultra-affluent. Embrace the unconventional, venture off the beaten path, and seek experiences that elevate your adventures to unparalleled heights.
Data sourced from: cnbc.com
