Get ready to shake it, TikTokers! After a brief absence, Taylor Swift’s electrifying tunes have made a triumphant return to the popular video-sharing platform. This musical renaissance comes as a delight to “Swifties” and music enthusiasts alike, who can now revel in the iconic lyrics that have defined a generation.
The partnership between TikTok and Universal Music Group, the record label that houses Swift’s music, had previously resulted in the removal of her songs from the platform. However, in a twist of fate, some of Swift’s most beloved tracks have mysteriously reappeared in TikTok’s vast music library.
Delving into the Swiftian Repertoire
The available songs on TikTok from the “Anti-Hero” songstress seem to span the period since she signed with Universal in 2018. Among the notable entries are infectious hits like “Lover,” “Cardigan,” and “Style,” as well as re-recorded versions of her earlier classics like “Enchanted,” “Love Story,” and “Red.” This musical resurgence has got Swifties dancing and singing along to their favorite Swift anthems once again.
Exploring the Mystery Behind the Music
The reason behind Swift’s music being added back to TikTok while the UMG ban remains in place remains a tantalizing mystery. The New York Times shed some light on the matter, reporting that while Swift is a part of Universal’s roster of artists, she also retains ownership of the rights to her own recordings and songwriting. These rights are administered by Universal Music Publishing Group, a separate division of the company.
Swift’s Unique Ownership and Availability
This unique ownership structure may have paved the way for Swift’s music to return to TikTok, even amidst the ongoing impasse between Universal Music Group and the platform. Unlike other UMG artists like Ariana Grande, Lady Gaga, and Drake, who are still notably absent from TikTok’s music library, Swift’s ability to control her own recordings has potentially allowed her to navigate this contractual landscape.
The return of Swift’s music to TikTok has reignited the platform’s vibrant music scene. Swifties can once again lose themselves in the captivating rhythms and relatable lyrics that have made Taylor Swift a global icon. As the anticipation for her upcoming album, “The Tortured Poets Department,” builds, this TikTok resurgence serves as a taste of the musical magic that is yet to come.
