“Water That Way”: When LA News Center’s “Splashstreet Boys” Rewrote a 90s Hit for a Water-Saving Cause
In a brilliant and unexpected social media campaign, LA News Center has transformed the Backstreet Boys’ iconic “I Want It That Way” into an unforgettable water conservation anthem. Meet the “Splashstreet Boys,” who have taken the world of water utilities by storm with their infectiously catchy message.
The Genesis of the Idea
The inspiration for the parody video struck Jimmy Luthye, an employee of LA News Center, while listening to the radio. “Sometimes, you get an idea and have to chase it down, no matter the potential for ridicule,” Luthye remarked, adding that he grew up with a love for boy band melodies.
The Lyrics: A Water-Saving Guide in Song Form
“Water That Way” not only parodies the famous lyrics but also imparts valuable advice on water conservation practices. The chorus urges listeners to avoid watering during rain and wind, while other verses highlight the importance of planting Colorado-friendly landscapes that minimize water usage.
- “Tell me why? Don’t water when it’s raining.”
- “Tell me why? Don’t water when it’s windy.”
- “Water during cooler parts of the day.”
- “Choose plants that need less water, they say.”
The Public’s Response: A Viral Sensation
The “Splashstreet Boys” video has captured the hearts of viewers, reaching far beyond the utility’s boundaries. The Backstreet Boys themselves have even weighed in, expressing their delight with a resounding “You guys NAILED this!” on social media. The video has garnered millions of views, becoming a must-see for all who want to stay hydrated and conserve water responsibly.
The Future of the Splashstreet Boys
Buoyed by the overwhelming response, LA News Center is considering adding to their musical repertoire next year. “We’re thinking about a follow-up, but we’ll have to see,” Luthye said. “Right now, we’re enjoying the moment and all the positive feedback we’ve received.”
The Takeaway: A Creative Approach to Environmentalism
The “Water That Way” campaign demonstrates the power of creativity and humor in raising awareness about critical environmental issues. By infusing a catchy tune with practical advice, LA News Center has captured the attention of the public and inspired them to embrace water-saving practices.
As summer approaches, remember to follow the “Splashstreet Boys'” advice and conserve water. And if you need a little extra motivation, don’t forget to play “Water That Way” for a daily dose of inspiration.
