Too Big to Succeed: Swiss Crackdown Limits UBS Global Aspirations

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New Banking Regulations Spark Concerns for Swiss Giant

LA News Center published a report on the Swiss government’s proposed banking regulations, which have raised alarm among experts. The plans aim to tighten oversight of “too big to fail” banks, following the emergency rescue of Credit Suisse by UBS last year.

Background

The Credit Suisse debacle, which necessitated a government-backed merger, has raised questions about the resilience of the Swiss banking sector. The .7 trillion UBS balance sheet looms large, prompting authorities to scrutinize the protections surrounding the industry and the economy.

Criticisms of the Regulations

Beat Wittmann, partner at Zurich-based Porta Advisors, criticized the government’s plan, arguing that it “creates a lose-lose situation for Switzerland as a financial center and for UBS not to be able to develop its potential.”

He believes the regulations fail to address fundamental issues related to oversight and global competitiveness. Wittmann called for prioritizing regulatory reform over simply tightening the noose on large banks.

Sergio Ermotti, CEO of UBS

_Source: Fabrice Coffrini | Afp | Getty Images_

Comparative Advantage

Wittmann stressed the need for Switzerland to align its regulatory framework with major financial hubs like Frankfurt, London, and New York. He argued that disparate regulations would hinder UBS’s ability to compete globally, particularly against financial giants such as Goldman Sachs, JPMorgan, Citigroup, and Morgan Stanley.

Historical Mismanagement

Wittmann criticized the government’s failure to prevent the Credit Suisse crisis, despite legal mechanisms in place. He labeled the subsequent focus on fines as “pennywise and pound foolish.”

The track record of Swiss policymakers, he noted, suggests a lack of effective oversight and enforcement, which has ultimately led to the loss of two global systemically relevant banks in Switzerland.

Conclusion

The proposed banking regulations in Switzerland have sparked controversy. While aimed at enhancing stability, critics argue that the measures may hinder the growth potential of key institutions like UBS. They call for comprehensive regulatory reforms that balance oversight with global competitiveness to ensure the long-term viability of the Swiss banking sector.